Anita Roddick: Multi Million Dollar Cosmetics Empire
Anita Roddick is the famous founder of The Body Shop. She is a British immigrant who made it large in the United States of America. She was born in 23rd October, 1942 and was a human rights activist and earned further accolades for being a social activist.
She had been an environmental campaigner per se. Roddick was initially named as Anita Lucia Perilli and was born in an Italian immigrant community in Littlehampton, Sussex. Prior to the beginning of the Second World War, her family escaped from Naples.
The Body Shop is a high end cosmetic company that is widely acknowledged throughout the world. The company retails beauty products and combines it with ethical consumerism. The company happens to be the first in the world to proscribe the practice of using ingredients on animals with the objective of testing them for safety on human skin.
It also is the first company to endorse fair trade business while dealing with the third world countries. It was first opened in Brighton in 1976. Their manufactures were the basic ones initially, as they focused on just fifteen products. Today, the complete range of Body Shop comprises of more than three hundred products.
During 1997, she was the most enthusiastic campaigner for Body Shop and styled the iconic Red haired size 16 doll. It had a certain resemblance with Barbie. There was a new strategic positioning with respect to ethical communication. The icon was created by Host International.
In the year 2004, Body Shop was found to have 1,980 stores with 77 million customers all around the world. On 17th March 2006, Body Shop was purchased by L’Oreal for 652 million pounds. Roddick was a serious activist and a campaigner for Greenpeace and The Big Issue. She also founded an organization called Children on the Edge.
It is a charitable organization that works for providing aid to the less privileged children in Eastern Europe and Asia. She was accorded the title Dame Commander of the Order of the British Empire by Queen Elizabeth II in 2003.
Body Shop was started by Roddick with the objective of arranging proper sustenance for her two daughters and herself after her husband Gordon Roddick was off to America. They had also invested in a restaurant and a hotel after their marriage. While she was traveling around the world, she had generated certain ideas regarding business and was inclined to put them to test. After six months, she opened her second shop. Gordon joined the business after his return. In 1991, she had her venture comprising of over seven hundred branches and she also received the World Vision Award for Development Initiative for her achievements.